Home to two of the Great Lakes, Wisconsin’s name couldn’t be more fitting. It means ‘meeting of the waters’, and is bordered by Lake Superior to the north and Lake Michigan to the east. Heroically proud of its great outdoors, but also dynamic in its cultural, art and food-related attractions, Wisconsin is a destination that every visitor ends up falling in love with.


Not only is Wisconsin home to two sprawling lakes, but you will also find around 15,000 other inland lakes and waterways here, making this the perfect state for watersport enthusiasts. Kayaking, water skiing, boating, rafting and more are popular activities here in the summer months, while ice sailing, ice fishing and ice skating take their place in the winter.


While the state’s natural beauty is a huge draw for visitors, so is its art and culture scene. This is where Georgia O’Keeffe’s American Modernism art movement began, and it is also where Frank Lloyd Wright broke the boundaries of architecture, turning it into an art form. Head to the Milwaukee Art Museum to take in some big names, or to Wausau’s Leigh Yawkey Woodson Art Museum for a variety of different art forms, along with plenty of activities for children to take part in.


If you are planning your trip to Wisconsin for the summer months, your visit will likely coincide with a few county fairs. This tradition is still going strong throughout Wisconsin, just like in many other Midwestern states, and there is pretty much always a fair of some sort going on each weekend during the summer.


With a large part of Wisconsin being rural, agritourism has rapidly grown in recent years. Door County in particular is a favorite during the summer months, when everything from cherries to apples to berries are ripe for picking. As fall rolls in, corn mazes and farm stands start popping up everywhere, giving people the opportunity to sample some of the state’s finest wares.


With its nickname being the Dairy State, visitors to Wisconsin are always eager to sample some of the state’s famous cheeses. There are over 1200 licensed cheesemakers in Wisconsin who, between them, produce more than 600 different varieties of cheese. Marieke Gouda produces the country’s only aged Gouda cheese, while the Pleasant Ridge Reserve is known for its hard Alpine-style cheese. Cheddar is a must as well, and many would say that the Bleu Mont Dairy is the place to go to try some of the best cheddar in the USA. If you want to learn even more about the cheesemaking traditions of Wisconsin, pay a visit to Monroe, where you will find the National historic Cheesemaking Center.


Speaking of food, make sure that you also enjoy a meal at one of Wisconsin’s supper clubs. There are over 300 of these dotted throughout the state, and many of these originated as speakeasies. These venues are proud of their heritage, and you will likely find several food and drink items on the menus that date back to each club’s early days.


Most visitors to Wisconsin will usually pass through Milwaukee at some point, and stopping off at Brookfield for a few hours will definitely not disappoint. This city, which can be found in the Milwaukee metropolitan area, is a shopper’s paradise, with over three million square feet of retail stores. Within this, you will find our Lavelier store – your one-stop shop for everything skin care-related. With VIP facials, product demonstrations and the very best skin care advice, feel free to drop by to treat your skin to some pure luxury.

The urban and natural attractions of Washington will definitely keep you busy, but don’t forget to take some time out to pamper your skin too. Our skincare specialists will be on-hand to provide free product demonstrations, luxury facials, and so much more, helping to ensure that you look your very best in all of your vacation snaps!


Our Lavelier store is located at:

Brookfield Square Mall
95 N Moorland Rd
Brookfield, WI 53005.